Creative Lead & Multidisciplinary Designer with over 10 years of experience. Architecting visual systems and culturally resonant campaign narratives across digital and physical touchpoints. My design philosophy is rooted in strategic leadership: I translate core business goals into defining visual systems and cultural moments. I believe the most effective creative work is that which pushes brand identity forward while simultaneously driving measurable audience connection and revenue growth. I specialize in architecting comprehensive 360° campaigns, leading multi-disciplinary teams, and establishing design standards that ensure innovation and scale at every touchpoint.

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