AD / FILM / CAMPAIGN / PHOTOGRAPHY / DESIGN
Modular Evolution
Enjoy life.
For the Proxy x Baklava collaboration, I contributed direction on select visual sequences for the launch film while leading the art direction for all hero imagery and the broader design ecosystem. Beyond the video component, I oversaw the creative development of the campaign’s supporting assets across digital, social, and retail, ensuring the release carried a cohesive and elevated expression of the Proxy brand.
/ Kirk Summer (CD)
/ Daniel Paris (AD & Design)
/ Mo Carpio (P)
/ Keely Mettlen (P) / John Manning (P)
/ Gabriel Bienczycki (Video & Edit) / Caleb (Photography & AD)
/ Alex Schaeffer (ACD)
Action Bronson
Building a Modern Icon
The Proxy is Puffco’s flagship modular vaporizer, uniting top-tier technology and refined design in the palm of your hand. For its tier-one global launch and subsequent campaigns, I led the design and art direction across all digital, print, and social channels, guiding in-house and external creatives, capturing hero imagery, shaping the lifestyle visual language, and building the cohesive retail and accessory ecosystem that defined the Proxy brand. This end-to-end creative and design direction established the visual and strategic framework that continues to guide the product’s identity across every touchpoint.
/ Kirk Summer (CD)
/ Daniel Paris (AD & Design)
/ Mo Carpio (P)
/ Kaitlynn Scannell (P) / Michael Corey (Design)
/ Gabriel Bienczycki (Video & Edit) / Jaya Kang (Photography & AD)
/ Keely Mettlen (P)
/ Emily Tong (Audio)
