AD / FILM / SOCIAL / DIRECTOR / CONCEPT
Brainrot <3
Brain Nourishment
This initiative was a strategic response to algorithmic mechanics, built to produce high-volume, low-lift content engineered for perpetual shareability and hyper-relevance. By deliberately leaning into the "brainrot" aesthetic, quick-to-consume and endlessly remixable. We successfully fed the system exactly what it rewards: frequency, novelty, and persistent engagement. This series delivered daily videos, converting algorithm mechanics into reliable brand visibility.
/ Daniel Paris (CD & AD & Edit)
/ Kirk Summer (CD & Edit)
/ Mo Carpio (P)
/ Kaitlynn Scannell (P)
/ Gabriel Bienczycki (Video & Edit) / Keely Mettlen (P)
| Catering to the Algorithm: A Digital Offering |
| Catering to the Algorithm: A Digital Offering |
Attention Economics
Each piece is an experiment in capturing attention and driving scroll-stopping novelty. Built to entertain, provoke, and move culture forward one rapid-fire post at a time.
Top-Shelf Brainrot
The Niche is Global. Together, these high-impact executions produced multimillion-view performance and thousands of organic interactions, proving that when you lean into the mechanics of the feed, the reward is always virality.
