AD / DESIGN / VIDEO / CAMPAIGN / IDENTITY
Culture as Experience
PUFFCON : BLOCK PARTY
PUFFCON : BLOCK PARTY
Puffcon 2021 - 2025
Puffcon is Puffco’s annual cultural festival, a full street takeover built around community, music, art, and contemporary culture. For the past five years, I have led the art direction for the event, guiding the visual identity, spatial experience, artist collaborations, and all brand expression across digital and physical environments.
Working with our internal design team and a network of outside artists, fabricators, motion designers, and stage production partners, we create a unified world that extends from stage architecture and signage to merch, installations, animation, video content, and on-site experience. Puffcon is not simply an event. It has become a destination that people travel to, engage with, and remember.
This is an undertaking of massive scale built by a small team: millions of views and cultural impressions across digital platforms, thousands of guests gathering in person, thousands of physical and digital assets designed and deployed, and an evolving visual world that continues to expand year after year.
/ Kirk Summers (CD)
/ Kevin Chapman (Events Director) / Daniel Paris (AD, Design, & Stage Video)
/ Mo Carpio & Kaitlynn Scannell (P)
/ Keely Mettlen (P)
/ Tim Cobos (Design) / Michael Corey (Design)
/ BluMoo | SodaHoney | Andrew / McGranahan | Alan Berry (Poster Design)
/ Gabriel Bienczycki (Video & Edit)
/ Parallel Agency (video & edit)
/ Ari Farooy (Video) / Ryan Valentin (Merch production)
An event unlike any other our community has experienced, ever.
2 Chainz
•
ScHoolBoy Q
•
Flatbush Zombies
•
Action Bronson
•
Curren$y
•
Eshu Tune (Hannibal Buress)
•
Eric Andre
•
The Alchemist
•
Larry June
•
Reggie Watts
•
2 Chainz • ScHoolBoy Q • Flatbush Zombies • Action Bronson • Curren$y • Eshu Tune (Hannibal Buress) • Eric Andre • The Alchemist • Larry June • Reggie Watts •
ARTISTS
Puffcon Stage Sequence
Solo-designed and animated 30 minutes of uninterrupted stage visuals that served as both atmosphere and campaign. This system functioned as a backbone for artist sets, product moments, and real-time stage direction, maintaining aesthetic cohesion throughout the event.
