AD / DESIGN / VIDEO / CAMPAIGN / IDENTITY
Culture as Experience
PUFFCON : BLOCK PARTY
PUFFCON : BLOCK PARTY
Puffcon 2021 - 2025
Puffcon is Puffco’s annual cultural festival, a full street takeover built around community, music, art, and contemporary culture. For the past five years, I have led the art direction for the event, guiding the visual identity, spatial experience, artist collaborations, and all brand expression across digital and physical environments.
Working with our internal design team and a network of outside artists, fabricators, motion designers, and stage production partners, we create a unified world that extends from stage architecture and signage to merch, installations, animation, video content, and on-site experience. Puffcon is not simply an event. It has become a destination that people travel to, engage with, and remember.
This is an undertaking of massive scale built by a small team: millions of views and cultural impressions across digital platforms, thousands of guests gathering in person, thousands of physical and digital assets designed and deployed, and an evolving visual world that continues to expand year after year.
/ Kirk Summers (CD)
/ Kevin Chapman (Events Director) / Daniel Paris (AD, Design, & Stage Video)
/ Mo Carpio & Kaitlynn Scannell (P)
/ Keely Mettlen (P)
/ Tim Cobos (Design) / Michael Corey (Design)
/ BluMoo | SodaHoney | Andrew / McGranahan | Alan Berry (Poster Design)
/ Gabriel Bienczycki (Video & Edit)
/ Parallel Agency (video & edit)
/ Ari Farooy (Video) / Ryan Valentin (Merch production)
An event unlike any other our community has experienced, ever.
Campaign Key Art & Event Capture
The annual poster series served as the primary campaign driver, setting the visual tone and becoming a collectible asset for the community. Following this work, we present the immersive on-site experience captured through attendee videos and photography. This demonstrates the event’s success in building cultural connection.
Headliner Integration & Environmental Design
This section details the visual ecosystem built around the high-profile talent, from promotional social assets for key headliners to the stage banners and motion graphics. My work ensured a seamless, integrated visual experience that scaled the brand identity to the massive physical environment of the main stage.
2 Chainz
•
ScHoolBoy Q
•
Flatbush Zombies
•
Action Bronson
•
Curren$y
•
Eshu Tune (Hannibal Buress)
•
Eric Andre
•
The Alchemist
•
Larry June
•
Reggie Watts
•
Key Glock
•
2 Chainz • ScHoolBoy Q • Flatbush Zombies • Action Bronson • Curren$y • Eshu Tune (Hannibal Buress) • Eric Andre • The Alchemist • Larry June • Reggie Watts • Key Glock •
Puffcon Stage Sequence
Solo-designed and animated 30 minutes of uninterrupted stage visuals that served as both atmosphere and campaign. This system functioned as a backbone for artist sets, product moments, and real-time stage direction, maintaining aesthetic cohesion throughout the event.
Brand Amplification & Event Ecosystem
This work details the comprehensive asset ecosystem built to amplify the event, showcasing key collaborations, official event credentials, and promotional graphics from past years. I directed the design of crucial branded touchpoints, including collectible merchandise and badges, ensuring a consistent identity through every physical artifact. The final recap video and documentary-style photography capture the full success and lasting memory of the event experience.
