AD / CAMPAIGN / PHOTOGRAPHY / DESIGN

The New Standard

The Peak Pro

The Peak Pro is Puffco’s flagship device, representing the evolution of a design system refined across multiple generations and limited editions. I led the art direction and creative development from concept to launch through a series of 360° campaigns that defined its visual and experiential identity. This included directing on-set production, overseeing hero assets, teasers, explainers, vendor collaborations, and social content, while guiding a network of designers and production partners across print, retail, and digital channels. Each release required an integrated design strategy and an expansive asset ecosystem that shaped the product’s perception and reinforced its position as the brand’s cornerstone.

/ Kirk Summer (CD) / Phillip Gadrow (ACD)
/ Daniel Paris (AD & Design)
/ Mo Carpio (P)
/ GMUNK (Video)
/ Peter Clark (Video & Edit)
/ Peter Clark, David Okolo (DP’s)
/ Gabriel Bienczycki (Video & Edit) / Hero Ink (D)

AD / DESIGN / CAMPAIGN / PHOTOGRAPHY

The New Peak Pro

The 10-Year Anniversary Peak Pro marked a decade of design and engineering excellence, reintroducing Puffco’s flagship device through a complete creative refresh and large-scale brand activation. I led the art direction and design across campaign development, launch visuals, and event integration. Bridging product storytelling with experiential design. The campaign celebrated ten years of innovation through elevated visuals, a cohesive product ecosystem, and a milestone activation that brought the community together while setting the tone for the brand’s next decade.

/ Kirk Summer (CD)
/ Daniel Paris (AD & Design)
/ Mo Carpio (P)
/ Kaitlynn Scannell (P)
/ Keely Mattlen (P)
/ Michael Corey (AD & Design)
/ Gabriel Bienczycki (Video & Edit) / Jacob Fischer (Photo)

FILM / SOCIAL / DIRECTOR / DESIGN

The LE Drops

Puffco Limited Editions

The Limited Editions are not simple refreshes or re-skins of existing products, they reinterpret form and function through distinct aesthetic and artistic perspectives that push the boundaries of consumer electronics. Each release was treated as a large-scale launch with full campaign development, where I led art direction and design across creative strategy, on-set production, hero visuals, social content, and retail environments to deliver cohesive, elevated expressions of the brand.

/ Kirk Summer (CD)
/ Daniel Paris (AD & Design)
/ Mo Carpio (P)
/ Kaitlynn Scannell (P)
/ Gabriel Bienczycki (Video & Edit)
/ Tim Cobos (Design) / Michael Corey (Design)