AD / ENVIRONMENTAL DESIGN / RETAIL
Red Bull
Red Bull
Selected work for Red Bull and its partner brands — programs built to place the brand inside airports, lounges, gyms, and retail floors. The projects span environmental design, menu systems, and out-of-home: an Essentia island-cooler program across hundreds of airport locations, a Delta lounge menu system, Crunch Fitness OOH and print, and a multi-edition serve menu for café settings.
/ Daniel Paris (AD & Sr. Designer) / Lynn Truong (Manager, On Premise Trade Marketing) / Claudia G. (Trade Marketing) / Rebecca H (Key Account Marketing Managers)
Red Bull X Essentia
Retail EnergyProduction design for a Red Bull × Essentia (Nestlé) cooler program installed across hundreds of US airport retail locations. The oval island cooler is wrapped in paired upper and lower strips, each dialed for bleed, registration, and a curved surface so the artwork lands clean on every unit — the Red Bull header anchoring the co-brand, the Essentia panel carrying the "Overachieving Hydration" line. Designed, finalized, and delivered print-ready on a three-day turnaround.
Red Bull X Delta
A menu system that brings Red Bull serves into Delta's airport lounges. Designed for a hospitality context, it organizes the serves into a clear, scannable hierarchy with art direction that sits naturally within Delta's lounge environment across U.S. airports.
Red Bull X Crunch Fitness
Out-of-home and print for the Red Bull × Crunch Fitness partnership — large-format gym placements and supporting print built to land Red Bull in a fitness context, where the message has to register fast and from a distance.
A multi-edition serve menu for Red Bull café environments — blended drinks, infusions, smoothies, slushies, and hydration serves organized into one system. Each edition shares a single layout language while carrying its own color and flavor identity, so the booklet scales cleanly as new serves are added.