AD / ENVIRONMENTAL DESIGN / RETAIL

Red Bull 

Red Bull

Selected work for Red Bull and its partner brands — programs built to place the brand inside airports, lounges, gyms, and retail floors. The projects span environmental design, menu systems, and out-of-home: an Essentia island-cooler program across hundreds of airport locations, a Delta lounge menu system, Crunch Fitness OOH and print, and a multi-edition serve menu for café settings.

/ Daniel Paris (AD & Sr. Designer) / Lynn Truong (Manager, On Premise Trade Marketing) / Claudia G. (Trade Marketing) / Rebecca H (Key Account Marketing Managers)

Red Bull X Essentia

Retail Energy

Production design for a Red Bull × Essentia (Nestlé) cooler program installed across hundreds of US airport retail locations. The oval island cooler is wrapped in paired upper and lower strips, each dialed for bleed, registration, and a curved surface so the artwork lands clean on every unit — the Red Bull header anchoring the co-brand, the Essentia panel carrying the "Overachieving Hydration" line. Designed, finalized, and delivered print-ready on a three-day turnaround.

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